Available for New Opportunities

Architecting Data.
Optimizing Growth.

I bridge the gap between complex data engineering and marketing strategy. Currently leading Digital Analytics at OpenSail.

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The Narrative

From Electrical Engineering to Data Intelligence.

My career is defined by a pursuit of precision. Based in Saskatoon, Canada, I don't just analyze marketing campaigns; I build the pipelines that power them.

With a Bachelor of Engineering in Electronics and specialized training in AI/ML from Saskatchewan Polytechnic, I possess the unique ability to speak both the language of business growth and the language of technical infrastructure.

From server-side tagging to BigQuery infrastructure, I help organizations move beyond "guessing" to data-driven certainty.

2+
Years Experience
10+
Tech Certifications

Technical Arsenal

Tools and technologies I use to drive decisions.

Core Engineering

Python SQL TensorFlow Scikit-learn BigQuery

Data Strategy

Google Ads GA4 GTM Server-side Looker Studio Market Research

Certifications

  • Server-side tagging with Stape
  • Python Core (Sololearn)
  • Google Tag Manager & Analytics

The Lab

Featured projects and thoughts on analytics.

Marketing Data Pipeline

Automated data ingestion from Google Ads to BigQuery for real-time ROAS monitoring. Removed manual reporting overhead by 15 hours/week.

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Predictive Churn Model

Leveraged Scikit-learn to analyze customer behavior patterns and identify at-risk accounts before cancellation.

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Featured Article

Why Client-Side Tracking is Dying (And What to Do About It)

With third-party cookies crumbling, server-side tagging is no longer optional. Here is my breakdown of the transition.

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Collaboration

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Looking to build a custom data pipeline, optimize your marketing stack, or need consultation on analytics strategy? Fill out the form to get started.

Data Infrastructure Audits